UDG stands for superb quality, innovation, comfort, style and durability. Our mission is to create products of excellence, be THE market leader in our field and still represent true value for money. DJ’s and Producers all over the world rely on our products to protect their investments in equipment, vinyl, CD’s and other small yet valuable gears. UDG has taken the number one brand position simply because customers know that a UDG product is second to none. The company gained respect very quickly and support from the top professionals in the global music industry, on a simple pretence: to build the perfect equipment bag.
We started in 2000 knowing that the metal LP flight case was cumbersome for DJ’s to carry, had sharp edges that could injure and was usually very weighty. Although it protected the records very well, it was not user friendly, so we believed there had to be an easier and more convenient way for travelling musicians to transport their gear. In early 2000, using all our experience in the electronic music scene, and talking with the World’s top DJ’s we began development of the ultimate alternative record bag - the UDG SoftBag®.
Today the UDG range has grown to provide a vast range of bags, cases and CD wallets to suit every committed DJ. You can always purchase the ideal UDG Bag for your precious collection of music and gear. Of course, there are now copies of our products. We are flattered that imitators try to mimic what we do. But the simple, undisputable fact is that there is no substitute for the quality we build into our products. The materials, zips, locks, tags, inner protection, wheels, handles and design features are of the ultimate quality.
Our name says it all – Ultimate DJ Gear. And we strive daily to always be one step ahead of the “copy-cats” by improving our designs with suggestions and comments from the world’s top professional DJs.